MISSION

Our goal and mission are to be at the forefront of setting new heights and standards in the hospitality industry. To achieve this, we actively seek opportunities to merge and acquire potential businesses, creating diversity within our portfolio. Our focus is not limited to food-related ventures but also extends to the wine business, consultation, and hospitality management. By engaging in these diverse areas, we believe we can create new genres of cuisine and foster meaningful dialogues within the industry.

While our initial focus is on establishing ourselves in Malaysia, we have ambitious plans to expand beyond our borders. We see great potential in taking our concept to other countries, bringing the essence of Malaysian hospitality to different cultures and creating a global network of excellence.

The Approach

As a group committed to making a positive impact, we prioritize giving back to society. One way we achieve this is by offering educational job opportunities. We believe in creating a sustainable community within the hospitality trade and industry, where individuals can thrive and develop their skills. Additionally, we aim to set a benchmark of hospitality excellence, pushing the boundaries of what is possible and inspiring others to folow suit.

Furthermore, we are passionate about supporting aspiring young chefs. We provide a platform for them to present their culinary creations and make their dreams of owning their own businesses a reality. By nurturing and empowering the next generation of chefs, we contribute to the growth and development of the industry.

The Future

In line with our forward-thinking approach, we are proud to be the first mover of the metaverse project in the hospitality sector in Malaysia. By embracing emerging technologies and virtual reality, we aim to enhance the guest experience and stay ahead of the curve.